know where to start?
WHAT to build
A proven product thinking framework (AURA) used by 11,000+ students to find the right segment, validate demand, and position their product — before writing a single line of code.
HOW to build it
9 AI prompts and 2 Claude Code Skills that turn your product decisions into a working landing page, PRD, and funnel — in days, not months.
WHEN to stop
A risk assessment method (RAT) that tells you whether to keep going or pivot — before you burn through your savings.
The result: In 4–6 weeks, you'll have a validated product idea, a clear segment, a live landing page, and a go-to-market plan. Not theory — a product you can start selling.
Validate any idea in 30 minutes
Use the "Idea Validator" AI prompt to identify the 3 biggest risks in your idea — and know exactly what to test first.
Find your ideal customer — by their problem
Learn jobs-based segmentation: find the specific group who will pay, not just "25–35 year-old professionals."
Write a one-liner that makes people say "I need this"
Use the positioning formula: [What it is] + [What job it does] + [Why it's better]. No jargon. No fluff.
Build a landing page in one afternoon
Use the AI "Landing Page Generator" prompt + Claude Code Skill to go from description to a live, conversion-ready page.
Create a PRD that AI can actually execute
Learn to write product requirements so clear that AI builds exactly what you need. No more "not what I asked for."
Know whether to keep going or pivot — with data
Apply the Riskiest Assumption Test. Get a clear signal: double down, pivot, or kill — before spending another dollar.
$ "I want to build an app that helps remote workers find co-working spaces near them with real-time availability and reviews."
| Risk Area | Score | Key Insight |
|---|---|---|
| Market Demand | 7/10 | Strong — remote work growing 23% YoY. But: CoWorker, Deskpass already exist. Need clear differentiation. |
| Segment Clarity | 5/10 | Medium — "remote workers" too broad. Focus on freelancers in cities with 50K+ population. |
| Value Proposition | 6/10 | Decent — real-time availability is new. But: will spaces share live data? Test supply-side first. |
| Unit Economics | 4/10 | Risky — two-sided marketplace. CAC for both sides could kill margins. Start with one city. |
| Willingness to Pay | 6/10 | Moderate — test $9.99/mo vs. freemium-with-premium before building. |
Recommended next step: Interview 10 freelancers who switch spaces weekly. Validate that real-time availability is the #1 pain point.
This takes 5 minutes. Not 5 months. Not $5,000 on a developer.
“I have an idea but I'm not technical — I need to know what to build”
What you get: The AURA Framework — a step-by-step system for product thinking. Describe your product through customer jobs (not features), build a job graph, and create value systematically.
→By week 2: documented product idea with target segment, 3 core jobs, value proposition, and prioritized risk list.
“I'm ready to invest money, but I'm afraid of wasting it”
What you get: The Riskiest Assumption Test (RAT) — identify your 5 biggest assumptions and test the riskiest one first. Plus: unit economics formulas to know your numbers before you spend.
→Before spending a dollar: (a) which assumption to test first, (b) how to test it for under $100, (c) whether the math works.
“I tried vibe-coding but the result isn't right”
What you get: 9 AI prompts + 2 Claude Code Skills designed for non-technical founders. Each prompt turns a product decision into an actionable output: segments, positioning, landing page, PRD, funnel.
→Describe WHAT to build (jobs, value, segment) — not just "build me an app." The AI executes your product vision, not random features.
“I have 5–10 hours a week — I need a compact framework”
What you get: 6 modules, each 40–60 minutes. Every lesson ends with a practical exercise about YOUR product. No textbook examples. No filler.
→In 15–20 hours total (4–6 weeks): from "I have an idea" to "I have a landing page, a segment, a value proposition, and a go-to-market plan."
“I need a portfolio case that shows I can think in product + AI”
What you get: A complete product case: AJTBD analysis, segment selection, positioning, landing page, funnel design — all created with AI workflows.
→A documented case study you can show in interviews, on LinkedIn, or to potential co-founders.
You have an idea — and a budget — but no technical co-founder.
You've been thinking about this product for months. Maybe you've talked to a developer and got a quote for $10,000+. But you're not sure you're building the right thing.
→ This course teaches you the "what" so the "how" becomes 10x easier.
You have a day job, 5–10 hours a week, and a side-project going nowhere.
You've tried Cursor. You've watched "I built a SaaS in 24 hours" videos. But you have a nagging feeling: "Am I building something people actually want?"
→ This course gives you the thinking framework that turns scattered evenings into a focused product launch.
AI is changing your industry and you want to be ahead of the curve.
You're a PM, marketer, analyst, or business person watching AI reshape everything. You need a concrete case for your portfolio, not another certificate.
→ This course gives you a framework + AI toolkit that makes you the person who "gets product + AI" on your team.
You've used ChatGPT for emails. Now you want to build actual products.
You've seen what Claude Code and Cursor can do. Between random tutorials and Twitter threads, you don't have a structured path.
→ This course gives you 9 production-grade AI prompts + 2 Claude Code Skills — the structured path from AI-curious to AI-builder.
One Complete System.
Understand what makes people pay for a product — and describe your idea through customer jobs, not features.
- ✓Learn the AJTBD framework: value = more efficient way to get a job done
- ✓Describe your product through the Jobs formula: When [context] → I want [result] → So that [Big Job]
- ✓Run the Riskiest Assumption Test on your idea
Find your ideal customer segment — the specific group that will pay you the most, the fastest.
- ✓Learn segmentation by jobs (not demographics)
- ✓Score 3–5 segments by: importance, frequency, size, dissatisfaction
- ✓Choose one focus segment with data, not gut feeling
Communicate your product's value so clearly that people instantly understand why they need it.
- ✓Write a one-liner: [What it is] + [Core Job] + [Value]
- ✓Apply the 7 Sales Success Factors to audit your positioning
- ✓Create messaging using 7 headline formulas
Generate concrete product ideas that solve real problems — not random features.
- ✓Learn 16+ value creation mechanics
- ✓Build a hypothetical job graph for your segment
- ✓Generate 5–10 value hypotheses for your product
Turn your product thinking into a landing page and marketing materials — with AI doing the heavy lifting.
- ✓Write your full landing page using the 10-block AURA structure
- ✓Learn how to shift the Aha-moment earlier
- ✓Build a working HTML landing page with Claude Code
Design a go-to-market plan: from attracting the right people to converting them into paying customers.
- ✓Apply 8 conversion growth mechanics to your funnel
- ✓Understand Product-Market Fit as a gradient (4 stages)
- ✓Calculate basic unit economics for your product
You open your laptop. Your landing page is live. Real people are signing up. You know exactly who your customer is — a specific segment with a specific job they're willing to pay you to solve.
You check your analytics. Traffic is coming in from the content you published — designed around your customer's previous job, pulling them toward your product.
You look at your roadmap. It's a prioritized sequence of customer jobs, each validated by your risk assessment. You know what to build next — and what NOT to build.
Your friends ask: "How's the startup going?" For the first time, you don't ramble. You say one sentence — your one-liner — and they immediately get it.
You launched. Not "someday" — actually launched. Your idea is live, your first users are testing it, and you spent under $500 instead of $15,000.
Your side-project has a segment, a value proposition, and early traction. Your evenings have purpose — and a clear path toward financial freedom.
You have a portfolio case showing employers you can think in product AND execute with AI. You're the person your team comes to.
You're not just "prompting" — you're building. Real products, real users, real revenue. The AI tools you learned are your production stack.
This course was designed for non-technical founders from day one. No coding required. The AI prompts work by copy-paste into Claude or ChatGPT. The Claude Code Skills come with step-by-step setup instructions for someone who has never used a terminal. 73% of 11,000+ students were non-technical — marketers, consultants, salespeople. They all completed the course.
Fair. Ivan Zamesin is not (yet) famous in the English-speaking market. Here's what is verifiable: 11,000+ students trained. Average rating: 9.2/10 across 80+ cohorts. Developed the AURA Framework — combining JTBD, Unit Economics, RAT, and ABCDX segmentation. The Boost intensive rated 9.6/10 in its latest cohort. Module 1 is free — try the framework, use the AI prompt, judge for yourself.
The average online course has a 5–15% completion rate. This one is built differently: every lesson is about YOUR product (not textbook examples), each module is 40–60 minutes (not 3-hour lectures), AI prompts give instant results (not 8 weeks of theory), and the Discord community keeps you going with other students working alongside you.
Let's put it in context: Reforge costs $1,995/year, Product School $2,999–$4,999, Lenny's Maven course $1,250, Harvard's 2-day workshop $3,200. This course includes product thinking PLUS vibe-coding PLUS 9 AI prompts — for $199–$399. Plus a 14-day money-back guarantee, no questions asked.
The AURA Framework is methodology-agnostic — it works for SaaS, marketplaces, services, content products, physical products. It's based on how the human brain makes decisions (neuroscience of job selection), not any industry pattern. Every exercise uses YOUR product as the subject.
The AI prompts are built on principles, not specific tool versions. They work with Claude, ChatGPT, and any LLM. The prompts are about WHAT to ask AI (product decisions), not a specific API. When tools change, the thinking stays the same. Claude Code Skills are regularly updated, and the community shares latest workflows.
YouTube / free content
Fragmented by design. 100+ hours collecting puzzle pieces from 50 creators — still with gaps. No system. No structure.
One integrated system, A to Z. 6 modules in a specific sequence. Each builds on the previous. 9 AI prompts connecting product thinking to instant output.
PM courses (Reforge, Product School, Lenny)
Designed for career PMs at companies, not founders building from zero. $1,250–$4,999. They don't teach HOW to build with AI. You leave with frameworks but no product.
AURA integrates four frameworks into one system — plus vibe-coding tools, plus AI prompts that turn thinking into a live product. At $199–$399.
Vibe-coding / no-code courses
Teach you HOW to build — but not WHAT to build. You'll learn Cursor and Claude Code, then build the wrong product. Technical skill without product thinking.
WHAT to build (product thinking) AND HOW to build it (AI tools). Build the RIGHT product fast — not just any product fast.
YC Startup School (free)
Excellent for startup basics. But doesn't go deep on product thinking — no JTBD, no systematic segmentation, no positioning frameworks. No AI tools.
Deeper product methodology. Practical AI prompts. Focus on non-technical founders and solopreneurs — no co-founder or $100K in funding needed.
Product consultant ($200–$500/session)
You get advice — but not a reusable system. Next idea means paying again. No consultant gives you AI prompts that automate execution.
$199–$399 for a reusable system: framework + AI tools you keep forever. Apply to this idea, your next idea, and every idea after.
Than Guessing.
Start with Module 1 — it's free.
In 90 minutes, you'll:
- ✓Describe your product through customer jobs (not features)
- ✓Run the Riskiest Assumption Test on your idea
- ✓Get a structured validation from the "Idea Validator" AI prompt
- ✓6 modules (15+ video lessons)
- ✓9 AI prompts for Claude / ChatGPT
- ✓2 Claude Code Skills
- ✓6 practical exercises — about YOUR product
- ✓Discord community
- ✓14-day money-back guarantee
- ✓Everything in Standard
- ✓1 personal product review (30 min with instructor)
- ✓Advanced Prompt Pack
- ✓Priority access to new modules
- ✓Direct Q&A in Discord
- ✓14-day money-back guarantee
No credit card required. No commitment. Just 90 minutes to see if this system works for your idea.